My Brilliance Astounds Even Me Sometimes

On my drive home I listened to a radio program about the "contract" between advertisers and the people they're attempting to persuade.  This is the contract that advertisers ignore at their peril and it's nature makes highway billboards, theatre commercials, and web popups unacceptable in the use of advertising.  It's simple, in exchange for the audience's attention the advertiser must give the viewer something in exchange.

This is so simple but has very wide reaching permutations.  
But I'll let you ponder those on your own time.  Instead I'll give you my next train of thought which stems from this radio program combined with the frustration at my inability to crack a graphic design program I downloaded off the torrents.
I started to think, how would advertising allow a company like Adobe to give their product away for free in a way that wouldn't be invasive or simply ignored by the audience?  What would be the way to advertise through the product that would compensate Adobe?  And then it came to me.  Advertising through stock art.  
Say you want to use Photoshop but you can't afford the $500.00+ price tag and those cheapo versions just won't do.  You'd be fine with an older edition, but you want the real deal.  Adobe should be encouraging amateur use such as this really because today's amateur learning on a pirated copy is tomorrow's printing exec who orders $100,000+ worth of corporate software a year.  
So you hit the torrents, that free distribution medium I talked about earlier and download a copy of Adobe Photoshop, and the usual activation mumbo-jumbo comes up, but instead of needing to find some questionable crack that's inevitably got some trojan that will steal all your credit card information, Adobe thanks you for grabbing this "Specific for Torrents" copy of their software, they hope you enjoy it, in exchange for your free use all you must agree to is a bi-weekly download of a xxx meg stock art pack featuring watermarked artworks by professional and amateur artists who are paying Adobe to advertise their product.   Each image in the stock art pack is watermarked with the artists purchase information should you wish to use their art for something legitimate you merely need to pay for it.  
There you have it.   Adobe gets to expand it's market by training more people to use it's product, artists get to showcase their material in ways that will make them real money, and the user gets a free product and art to use in personal projects and as inspiration for their own work.
Who loses?  Tell me!

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About Helmsman

Importing a Vox Blog.
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